The launch of Abraham & Thakores’ new store also coincided with the release of the brand’s latest collection: Soft Geometries. Made for the festivities ahead, but still relaxed enough to be worn and enjoyed year-round, the collection can best be described as ‘chill bling’ – a phrase that the designers have converted from paradox to a fashion-forward reality…reports Asian Lite News
Widely known as the ‘Masters of Minimalism,’ Abraham & Thakore brought their understated, refined aesthetic to Delhi’s Dhan Mill. Launched in July 2023, this store is Abraham & Thakore’s second boutique in the Capital – a city that lends them great inspiration and is home to many of the brand’s loyalists.
Clean, craft-driven, and contemporary, the store’s aesthetic embodies much of what the brand has always been known for. It is designed by Studio Organon, who took great care to articulate the brand’s ethos and commitment to Indian aesthetic traditions. Thus, the material choices including the customized terrazzo for the floors – which features a graphic, checkerboard pattern – are deliberate and important. On his inspirations for the store’s design language, Saurabh Dakshini, Founder of Studio Organon says: “A lot of the store’s design is inspired by the brand’s creations. For example, we took the straight lines that appear in many Abraham & Thakore saris to create a feature that is now consistent across all their stores.”
Pleased with the opening of the new store, Rakesh Thakore said: “We are extremely excited to finally have another home in Delhi. The city has always accepted our designs and apparel with great gusto by means of other multi-designer outlets where we enjoy a presence. Through this store, we plan to exclusively serve our patrons better. The Dhan Mill not only boasts of great footfalls but has also been on the ascend to grow its designer brands portfolio, and we are elated to join hands in their journey to provide luxury clothing to its customers. We also believe that our growing young clientele will appreciate access to our products at this bustling destination.”
The launch of Abraham & Thakores’ new store also coincided with the release of the brand’s latest collection: Soft Geometries. Made for the festivities ahead, but still relaxed enough to be worn and enjoyed year-round, the collection can best be described as ‘chill bling’ – a phrase that the designers have converted from paradox to a fashion-forward reality.
This collection features embroidered brocades, jewel-toned ikats, and striking shot colors. The palette includes peacock blues and rani pinks and incorporates geometric shapes with a gentle irregularity, while drawing inspiration from sources as diverse as the work of the great American painter, Rothko, and African tribal patterns. The brand’s commitment to Indian crafts is evident everywhere: there is patchwork in some garments, sequins in others, and even subtle zari embellishments, for that quiet glamor.
Recently, Abraham & Thakore also introduced their exciting new home line, much of which could be found at the store. The functional ceramics are inspired by the bandhani technique of resist tie & dye of Kutch, Gujarat and translated onto porcelain. The bandhani ceramics feature intricate designs on items like bowls, plates, and mugs in stoneware. Rich textiles are used to make table mats, runners, and napkins. These objects are perfect for those who enjoy an aesthetic that marries the indigenous and the global.
Store Address: Shed no. 52 (Opposite Colocal); The Dhan Mill, Delhi. Timings: 11 am-9 pm.